Mahindra suv varun dhawan biography
The second teaser features Bollywood actor Varun Dhawan, who is the car's brand ambassador, and obviously the KUV itself..
Mahindra KUV100 looks to Dubsmash its way to youth
Mahindra & Mahindra is set to launch its car, the KUV100, on 15 January 2016.
The KUV was introduced by Mahindra as their Young SUV. Initial television and print advertisements had Varun Dhawan in them.
It is billed as a ‘SUV’ that will take on cars in the segment of the Maruti Suzuki Swift and the Hyundai i10 Grand.
To build buzz prior to launch, the company roped in Bollywood actor Varun Dhawan as brand ambassador and released a series of initiatives to establish a connect with youth.
Among these was a 10-second 'trailer' for the launch which featured the actor directed by Zoya Akhtar.
The film is currently on air and on social media and has been conceptualised by Interface Communications.
Vivek Nayer, CMO – auto division, Mahindra & Mahindra, explained, "Varun Dhawan personifies the young TG that we are targeting through this car.
We cast him in the TV film. The film has been directed by Zoya Akhtar because she knows how to capture the cool and tr